Shimano Energy Concept range of rods have been designed from the ground up by the development team at Shimano Fishing NZ - the brief was simple! Complete a rod build like no other we've had in our range previously... A rod that suits our unique fishery, a rod that looks the part, represents quality, features the latest technologies and components but most importantly feels superb in their given angling disciplines.

• 14 Models • Fuji Guides • Fuji Reel Seat

• SVX2 Carbon-Graphite Blank

• Highest Build Standards

• New Zealand designed and tested.

“We have been using and testing the new Shimano Energy Concept rod range on our busy charter vessel. These innovative rods are the real deal, sensitive tips for working lures and live baits, low down grunt for lifting tough kingfish and hapuku, quality components and stunning looks only matched by a rod twice its price. The greatest thing is they have withstood the punishment from our clients day in day out! Simply put the new Shimano Energy Concept rods are pure style without compromise!”

Capt. Tony Orton - Offshore Adventures, Mangawhai, NZ.