2014 sees the rebirth of New Zealand's most popular Shimano rod series ever - our rod building team has gone back to the drawing board with this release and created a lighter, stronger, more powerful and cosmetically appealing range of versatile rods yet!

The 2014 Shimano Backbone-Elite range of 28 rods continue Shimano's dedication to producing superb quality rods at genuinely reasonable prices. The Shimano Backbone-Elite range, are built on exceptionally high quality composite blanks. All rods are heavy duty and have moderate and fast actions, are finished with top quality Shimano Soft Touch reel seals, guides and bindings.

The comprehensive Shimano Backbone-Elite series covers a diverse range of line classes and fishing styles, from freshwater, to inshore and heavy saltwater use.