Throughout our over 100-year history Shimano has been at the forefront, developing cutting-edge technologies and innovative fishing products. Shimano fishing Reels, Rods, Lines, Lures, and Accessories are designed to meet global demand for superior quality fishing tackle. We strive to supply captivating products that meet changing customer demands and help them to live healthy and enriched lives. It is our mission to promote health and happiness through the enjoyment of nature.

Shimano New Zealand supplies a wide range of fishing lures that cover a diverse selection of fishing techniques for saltwater and freshwater use, across multiple price-points, to ensure all kiwi anglers have access to quality fishing gear. Saltwater Lures; Ocea Bubble Dip, Ocea Hiramasa Bettyu, Ocea Easy Pebble, Ocea Wing Fall, Coltsniper Wonderfall, Tiger Baku Baku, Lucanus, Soare Metal Shot TG, Sephia Clinch. Freshwater Lures; Senkou Spoon, Wax Wing.