Lure: noun, verb, lured, lur·ing - The power of attracting or enticing.

History shows that early Pacific Island fishermen and other sea faring civilizations throughout time have been using lures to catch fish for eons. The lures were, and to some extent still today, expertly constructed from bone, shell, animal and human hair, bird feathers and other easily gathered naturally occurring fibres. These piscatorial works of art were fashioned as such to mimic a generic baitfish and then trolled behind dug out canoes on rudimentary fishing tackle to entice a bite from larger predatory species that in turn provided much welcome sustenance for the village.

These early entrepreneurial fishermen understood the need to lure their quarry to bite their hooks…fast forward a few 100 years and fishing tackle companies such as Shimano have been following suit with a range of gear that is expertly engineered to entice kiwi predatory fish species like snapper, bluecod, kahawai, trevally, kingfish, hapuka, tuna and marlin to bite fishermen’s hooks.

There are a plethora of lures available to the modern day angler and most tackle stores carry a range to suit local conditions and species available - from trolling lures in the deep warm blue water currents in the summer months for marlin and tuna, to casting soft plastic imitation baits in to surging white water around rocky out crops targeting a trophy snapper or jigging small metal whitebait imitations for trout it is all about ‘luring’ one’s quarry by sparking their ‘prey drive’.

Prey drive can be described in simple terms as throwing a stick for a dog – the dog eagerly awaits the owner to go through the action of cocking their arm back, propelling it forwards and letting the stick go to fly through the air, this process then sparks Fido’s instincts to chase down and bite the escaping object at pace – you can be sure he is hoping it’s a hamburger that you’re discarding rather than a lump of wood but he will repeat the game of fetch ad nauseam because his instincts get the better of his judgement. 

This same instinct occurs when a fish catches glimpse of a fisherman’s lure – first of all you need present your lure in an area where the target species is holding, impart an action that imitates a potential food item and assuming the fish are in a feeding mode it’s ‘prey drive’ should be sparked to bite your offering.

Shimano have done just that with their extensive range of lures and lure systems to suit nearly every predatory species found in New Zealand from the stream to the deep blue.